What Price Honor in Corporate America ?
By Skip Sheffield
First, be aware “The Promised Land” is an ironic title. I
don’t think people would flock to theaters for “At What Price Fracking?”
Yes, “Promised Land” is a tale centered on the controversial
practice of hydraulic fracturing, but it is also a cautionary tale about
corporate greed and arrogance along with the ethical and ecological danger of selling
out to the highest bidder.
Directed by Gus Van Sant, the film is based on a story by
David K. Eggers, whose “Heartbreaking Work of Staggering Genius” was a
runner-up for a Pulitzer Prize and earned him the sobriquet “The J. D. Salenger
of Generation X.” The screenplay is a collaboration between its two stars, Matt
Damon and John Krasinsky.
Damon is Steve Butler, a hotshot salesman and candidate for
vice president of Global Crossover Solutions, a New York-based conglomerate
with a natural gas drilling division. The strategy is to breeze into some
depressed hick town, ingratiate oneself with the locals, and convince them to
sell the drilling rights of their land, preferably for the least amount of
money, for maximum corporate profit.
Steve exploits his own history as a former farm boy from an Iowa town that went bust
when its tractor factory pulled out of town.
The rural town of McKinley in
western Pennsylvania
is a perfect target. Most of the farms, in many cases in a family for
generations, are on the verge of bankruptcy. Under those farms is a fortune in natural gas. However, hydraulic fracturing requires toxic chemicals which leach into the water table and soil.
Steve is picked up on the outskirts of town by his soft-sell
partner, Sue Thompson (Frances McDormand), who has bought an old pickup truck
to blend in. The couple’s first stop is a general store where they stock up on
blue jeans, flannels and provisions. The store keeper is no fool.
“You’re from the gas company, aren’t you? He says with a
knowing smile.
While many of the farmers are eager to take the money and
run, there are holdouts. They are represented by Frank Yates (Hal Holbrook), a
retired high school science teacher who knows all about fracking and its
dangers.
So does Dustin Noble (John Krasinsky), a crusading
environmentalist who comes to town to preach of the horrors of fracking,
complete with photos, charts and diagrams.
Offering a diversion from the main plot is Steve’s interest
in Alice (Rosemarie DeWitt), a pretty teacher who is also a family landowner.
It all boils town to a town meeting very much in the Frank
Capra tradition. Matt Damon is ideally-suited to play the basically good guy
seduced by the power, prestige and profit of corporate America .
Frances McDormand adds some depth to her one-dimensional character with her
scenes as a single mother, keeping in touch with her son via Skype.
There is a dandy twist to the plot that will have liberals
cheering and conservatives scoffing. As with most all morality tales, “Promised
Land” is simplistic, with clear-cut heroes and villains. The real story of
economic survival in 21st century America is a heck of a lot more
complicated. At two hours, 20 minutes it
could have used some judicious editing, but it is a story that deserves to be
told.